Rough up, and get down and gritty to create a seriously strong hold with ROUGH.RIDER. Its oily, gritty-like texture helps you define a slick, matte look that lasts. Infused with antioxidants and essential extracts it packs a goodness punch as strong as it holds. ROUGH.RIDER also strengthens and helps seal rough ends.

RUB. APPLY. DRY.  Rub a small amount of  ROUGH.RIDER  between your palms and distribute evenly through damp or dry hair.