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Explore our newest luxury brand Balmain

The CEO 360° Lightweight Powerhouse Hair Dryer


An 1875 watt, lightweight, and compact dryer with a patented ergonomic design and rotating dials for comfort and ease of styling.

This multipurpose dryer features both negative and positive ion generators that help treatments deeply penetrate the hair, create volume, and seal the hair cuticle to prevent frizz and give a sleek finish. Far-infrared heat locks in moisture for healthier-looking, hydrated hair.

-Turn on and adjust heat and speed by rotating the dials on the dryer handle.
-Positive ion setting helps nutrients penetrate the hair during treatments and can be used to create big volume.
-For everyday blow-drying, the negative ion setting seals in moisture, prevents frizz, and gives a sleek sexy finish.
-Use Cool Shot for style setting.

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